Quality Lead Generation Strategies
Improve your quality lead generation with expert prospecting skills
Who is it for?
All sales people, account managers, sales managers or telesales people charged with prospecting for new customers or developing strategies to generate new leads and customers.
What does it cover?
A full understanding of the prospecting process. The course looks at how to build and continuously develop a winning sales and prospecting process, and how to ensure you’re getting the maximum return from your activities by communicating in a professionally influential manner.
What will delegates be able to do differently?
- Understand the metrics of top marketers
- Use effective skills for prospecting by telephone, letter and email
- Fully understand the sales funnel and where you can make continual improvements
- Use influential communications skills to build professional rapport and trust
- Find the time and motivation for prospecting
- Avoid the prospecting pitfalls that drain your time and motivation, and hold back sales
Programme overview
Communication skills:
- Improve initial rapport over the phone
- Generate professional rapport when prospecting
- Simple structures for highly effective email and letter prospecting
- Engender trust and respect from prospects
- Understanding the metrics of repeated communications and follow ups
Prospecting process
- Where to start – developing a plan
- Starting to prospect with the end in mind
- Who are your prospects?
- Identifying what would make them buy
- Identifying the likely objections before you start
- Building an ever-better method of prospecting
- Recording your results
- Finding the time to prospect
